Glossary
Spend
Media costs for the selected time range
Visitors
The Shaker dashboard pixel (#1) records every user that “visits” the Discover Career site.
Applications
The Shaker dashboard pixel (#2) records the user when they complete the application in Workday
Quality Applications
The user completes an application and has a candidate_stage or steps that match the following conditions:
((candidate_stage = “Background Check” AND steps = “Background Check (External with Immigration)”) OR(candidate_stage = “Background Check” AND steps = “Background Check (External without Immigration)”) OR(candidate_stage = “Background Check” AND steps = “Background Check (Internal)”) OR(candidate_stage = “Background Check” AND steps = “Reissue Background Check”) OR(candidate_stage = “Interview” AND steps = “Interview”) OR(candidate_stage = “Offer” AND steps = “Correct Offer”) OR(candidate_stage = “Offer” AND steps = “Offer”) OR(candidate_stage = “Ready for Hire” AND steps = “Onboarding Initiated”) OR(candidate_stage = “Ready for Hire” AND steps = “Ready for Hire”) OR(candidate_stage = “Rejected” AND steps = “Another Candidate Hired”) OR(candidate_stage = “Rejected” AND steps = “Others Were Better Suited - Experience”) OR(candidate_stage = “Review” AND steps = “Under Review”) OR(candidate_stage = “Screen” AND steps = “Immigration Screen”) OR(candidate_stage = “Screen” AND steps = “Interested”) OR(candidate_stage = “Screen” AND steps = “Manager Screen”))
Hires
An entry from the Workday Hire report where the user has statuses marked as “Ready for Hire and Onboarding Initiated” or “Ready for Hire and Ready for Hire”
Career Site Traffic Page
Data collected from the Shaker Dashboard pixel (#1 and #2).
Source Level
Groupings of the media sources that drive traffic to the Discover Career site.
Source Level – Strategy
1st level of the source group listing
Source Level – Channel
2nd level of the source group listing
Source Level – Platform
3rd level of the source group listing, this will be the media source’s name.
Applications/Hire Page
Application and Hire data that comes from the Workday Hire report.
Sources Page
Data collected from the Shaker Dashboard pixel (#1 and #2) and the Workday Hire report grouped by media source.
Programmatic Page
Embed of Programmatic data reports
Source Mapping
| Source | Strategy | Channel | Platform |
|---|---|---|---|
| Amer Banker / Bond Buyer | Non-Digital | Amer Banker / Bond Buyer | |
| Blackbridge | Digital | Job Board | Blackbridge |
| Campus Event -> Â Campus - Illinois State University | Events / Conferences | Campus Event | Illinois State University |
| Campus Event -> Campus - DePaul University | Events / Conferences | Campus Event | DePaul University |
| Campus Event -> Campus - Indiana University Bloomington | Events / Conferences | Campus Event | Indiana University Bloomington |
| Campus Event -> Campus - Kellogg School of Management at Northwestern University (MBA) | Events / Conferences | Campus Event | Kellogg School of Management at Northwestern University (MBA) |
| Campus Event -> Campus - Purdue University | Events / Conferences | Campus Event | Purdue University |
| Campus Event -> Campus - Ross School of Business, University of Michigan (MBA) | Events / Conferences | Campus Event | Ross School of Business, University of Michigan (MBA) |
| Campus Event -> Campus - University of Chicago Booth School of Business (MBA) | Events / Conferences | Campus Event | University of Chicago Booth School of Business (MBA) |
| Campus Event -> Campus - University of Illinois at Chicago | Events / Conferences | Campus Event | University of Illinois at Chicago |
| Campus Event -> Campus - University of Illinois at Urbana-Champaign | Events / Conferences | Campus Event | University of Illinois at Urbana-Champaign |
| Campus Event -> Campus - University of Notre Dame | Events / Conferences | Campus Event | University of Notre Dame |
| Campus Event -> Campus - University of Wisconsin ‰ÛÒ Madison | Events / Conferences | Campus Event | University of Wisconsin ‰ÛÒ Madison |
| Campus Event -> Campus - University of Wisconsin – Madison | Events / Conferences | Campus Event | University of Wisconsin – Madison |
| Chicago_Shine_Bright | Digital | Company Career Site | Chicago Shine Bright |
| Contractor -> Current Discover Contractor | Company Sourced | Referral | Current Discover Contractor |
| Direct Source -> Recruiter | Company Sourced | Active Sourcing | Recruiter Sourced |
| Digital | PPC | ||
| Forbes | Non-Digital | Forbes Magazine | |
| ForbesMagazine.com | Digital | Display | ForbesMagazine.com |
| Digital | PPC | ||
| Google_Display | Digital | PPC | Google Display |
| Gradcracker | Digital | Job Board | Gradcracker |
| Indeed | Digital | Job Board | Indeed Organic |
| Internal -> Internal | Company Sourced | Internal | Internal |
| Job Fair/Conference -> Disability: IN | Events / Conferences | Job Fair/Conference | Disability: IN |
| Job Fair/Conference -> Grace Hopper Conference | Events / Conferences | Job Fair/Conference | Grace Hopper Conference |
| Job Fair/Conference -> INFORMS | Events / Conferences | Job Fair/Conference | INFORMS |
| Job Fair/Conference -> Lee Hecht Harrison | Events / Conferences | Job Fair/Conference | Lee Hecht Harrison |
| Job Fair/Conference -> MBA Virtual Career Fair | Events / Conferences | Job Fair/Conference | MBA Virtual Career Fair |
| Job Fair/Conference -> National Black MBA Association (NBMBAA) | Events / Conferences | Job Fair/Conference | National Black MBA Association (NBMBAA) |
| Job Fair/Conference -> National Society of Black Engineers (NSBE) | Events / Conferences | Job Fair/Conference | National Society of Black Engineers (NSBE) |
| Job Fair/Conference -> Reaching Out MBA (ROMBA) | Events / Conferences | Job Fair/Conference | Reaching Out MBA (ROMBA) |
| Job Fair/Conference -> Society of Hispanic Engineers (SHPE) | Events / Conferences | Job Fair/Conference | Society of Hispanic Engineers (SHPE) |
| Job Fair/Conference -> Society of Women Engineers (SWE) | Events / Conferences | Job Fair/Conference | Society of Women Engineers (SWE) |
| Jobs on Facebook | Digital | Social Media | Facebook Organic |
| Jobs2Careers | Digital | Programmatic | Jobs2Careers |
| My Job Helper | Digital | Job Board | My Job Helper |
| Nexxt CPC | Digital | Programmatic | Nexxt CPC |
| Other -> Other | Other | Other | Other |
| Quantcast | Digital | Display | Quantcast |
| Referral -> Declined Endorsement | Company Sourced | Referral | Declined Endorsement |
| Referral -> Employee Referral | Company Sourced | Referral | Employee Referral |
| Referral -> Know someone at company | Company Sourced | Referral | Know someone at company |
| Snap | Digital | Social Media | Snap |
| Social Media -> Glassdoor | Digital | PPC | Glassdoor |
| Social Media -> Indeed | Digital | Programmatic | Indeed Social Media |
| Social Media -> Indeed Sponsored | Digital | Programmatic | Indeed_SP |
| Social Media -> Instagram | Digital | Social Media | |
| Social Media -> LinkedIn | Digital | Social Media | |
| Social Media -> TheMuse | Digital | Social Media | TheMuse |
| Social Media -> Twitter | Digital | Social Media | |
| Social Media -> Wechat | Digital | Social Media | |
| Social Media -> YouTube | Digital | Social Media | YouTube |
| Social Share -> LinkedIn | Digital | Social Media | LinkedIn Social Share |
| SocialToaster | Digital | Social Media | Social Toaster |
| Talent Network | Company Sourced | Company Career Site | Talent Network |
| Website -> 51 Jobs | Digital | Job Board | 51 Jobs |
| Website -> Appcast Exchange | Digital | Programmatic | Appcast Exchange |
| Website -> CWJobs | Digital | Job Board | CWJobs |
| Website -> Discover Career Site | Company Sourced | Company Career Site | Discover Career Site |
| Website -> Education Benefits ‰ÛÒ Heard about these and caught my interest | Other | Other | Education Benefits ‰ÛÒ Heard about these and caught my interest |
| Website -> Education Benefits – Heard about these and caught my interest | Other | Other | Education Benefits – Heard about these and caught my interest |
| Website -> Handshake | Digital | Job Board | Handshake |
| Website -> HirePurpose | Digital | Job Board | HirePurpose |
| Website -> Indeed Website | Digital | Job Board | Indeed Website |
| Website -> Jobcase | Digital | Programmatic | Jobcase |
| Website -> Liepin | Digital | Job Board | Liepin |
| Website -> Local Jobs Network | Digital | Job Board | Local Jobs Network |
| Website -> Monster | Digital | Programmatic | Monster |
| Website -> NexxtText | Non-Digital | Text | NexxtText |
| Website -> Snagajob | Digital | Programmatic | Snagajob |
| Website -> StackOverflow | Digital | Job Board | StackOverflow |
| Website -> Talroo | Digital | Programmatic | Talroo |
| Website -> Technojobs | Digital | Job Board | Technojobs |
| Website -> Total Jobs | Digital | Job Board | Total Jobs |
| Website -> University Career Page | Digital | Company Career Site | University Career Page |
| Website -> Upward.net | Digital | Programmatic | Upward.net |
| Website -> Vault | Digital | Job Board | Vault |
| Website -> Yingjiesheng | Digital | Job Board | Yingjiesheng |
| Website -> ZipRecruiter | Digital | Programmatic | ZipRecruiter |
| Work 180 | Digital | Job Board | Work180 |