Glossary

Spend

Media costs for the selected time range

Visitors

The Shaker dashboard pixel (#1) records every user that “visits” the Discovery Career site.

Applications

The Shaker dashboard pixel (#2) records the user when they complete the application in Workday

Quality Applications

The user completes an application and has a candidate_stage or steps that match the following conditions:

((candidate_stage = “Background Check” AND steps = “Background Check (External with Immigration)”) OR(candidate_stage = “Background Check” AND steps = “Background Check (External without Immigration)”) OR(candidate_stage = “Background Check” AND steps = “Background Check (Internal)”) OR(candidate_stage = “Background Check” AND steps = “Reissue Background Check”) OR(candidate_stage = “Interview” AND steps = “Interview”) OR(candidate_stage = “Offer” AND steps = “Correct Offer”) OR(candidate_stage = “Offer” AND steps = “Offer”) OR(candidate_stage = “Ready for Hire” AND steps = “Onboarding Initiated”) OR(candidate_stage = “Ready for Hire” AND steps = “Ready for Hire”) OR(candidate_stage = “Rejected” AND steps = “Another Candidate Hired”) OR(candidate_stage = “Rejected” AND steps = “Others Were Better Suited - Experience”) OR(candidate_stage = “Review” AND steps = “Under Review”) OR(candidate_stage = “Screen” AND steps = “Immigration Screen”) OR(candidate_stage = “Screen” AND steps = “Interested”) OR(candidate_stage = “Screen” AND steps = “Manager Screen”))

Hires

An entry from the Workday Hire report where the user has statuses marked as “Ready for Hire and Onboarding Initiated” or “Ready for Hire and Ready for Hire”

Career Site Traffic Page

Data collected from the Shaker Dashboard pixel (#1 and #2).

Source Level

Groupings of the media sources that drive traffic to the Discover Career site.

Source Level – Strategy

1st level of the source group listing

Source Level – Channel

2nd level of the source group listing

Source Level – Platform

3rd level of the source group listing, this will be the media source’s name.

Applications/Hire Page

Application and Hire data that comes from the Workday Hire report.

Sources Page

Data collected from the Shaker Dashboard pixel (#1 and #2) and the Workday Hire reportgrouped by media source.

Programmatic Page

Embed of Programmatic data reports