Glossary

Spend

Media costs for the selected time range

Visitors

The Shaker dashboard pixel (#1) records every user that “visits” the Discover Career site.

Applications

The Shaker dashboard pixel (#2) records the user when they complete the application in Workday

Quality Applications

The user completes an application and has a candidate_stage or steps that match the following conditions:

((candidate_stage = “Background Check” AND steps = “Background Check (External with Immigration)”) OR(candidate_stage = “Background Check” AND steps = “Background Check (External without Immigration)”) OR(candidate_stage = “Background Check” AND steps = “Background Check (Internal)”) OR(candidate_stage = “Background Check” AND steps = “Reissue Background Check”) OR(candidate_stage = “Interview” AND steps = “Interview”) OR(candidate_stage = “Offer” AND steps = “Correct Offer”) OR(candidate_stage = “Offer” AND steps = “Offer”) OR(candidate_stage = “Ready for Hire” AND steps = “Onboarding Initiated”) OR(candidate_stage = “Ready for Hire” AND steps = “Ready for Hire”) OR(candidate_stage = “Rejected” AND steps = “Another Candidate Hired”) OR(candidate_stage = “Rejected” AND steps = “Others Were Better Suited - Experience”) OR(candidate_stage = “Review” AND steps = “Under Review”) OR(candidate_stage = “Screen” AND steps = “Immigration Screen”) OR(candidate_stage = “Screen” AND steps = “Interested”) OR(candidate_stage = “Screen” AND steps = “Manager Screen”))

Hires

An entry from the Workday Hire report where the user has statuses marked as “Ready for Hire and Onboarding Initiated” or “Ready for Hire and Ready for Hire”

Career Site Traffic Page

Data collected from the Shaker Dashboard pixel (#1 and #2).

Source Level

Groupings of the media sources that drive traffic to the Discover Career site.

Source Level – Strategy

1st level of the source group listing

Source Level – Channel

2nd level of the source group listing

Source Level – Platform

3rd level of the source group listing, this will be the media source’s name.

Applications/Hire Page

Application and Hire data that comes from the Workday Hire report.

Sources Page

Data collected from the Shaker Dashboard pixel (#1 and #2) and the Workday Hire report grouped by media source.

Programmatic Page

Embed of Programmatic data reports

Source Mapping

Source Strategy Channel Platform
Amer Banker / Bond Buyer Non-Digital Print Amer Banker / Bond Buyer
Blackbridge Digital Job Board Blackbridge
Campus Event ->  Campus - Illinois State University Events / Conferences Campus Event Illinois State University
Campus Event -> Campus - DePaul University Events / Conferences Campus Event DePaul University
Campus Event -> Campus - Indiana University Bloomington Events / Conferences Campus Event Indiana University Bloomington
Campus Event -> Campus - Kellogg School of Management at Northwestern University (MBA) Events / Conferences Campus Event Kellogg School of Management at Northwestern University (MBA)
Campus Event -> Campus - Purdue University Events / Conferences Campus Event Purdue University
Campus Event -> Campus - Ross School of Business, University of Michigan (MBA) Events / Conferences Campus Event Ross School of Business, University of Michigan (MBA)
Campus Event -> Campus - University of Chicago Booth School of Business (MBA) Events / Conferences Campus Event University of Chicago Booth School of Business (MBA)
Campus Event -> Campus - University of Illinois at Chicago Events / Conferences Campus Event University of Illinois at Chicago
Campus Event -> Campus - University of Illinois at Urbana-Champaign Events / Conferences Campus Event University of Illinois at Urbana-Champaign
Campus Event -> Campus - University of Notre Dame Events / Conferences Campus Event University of Notre Dame
Campus Event -> Campus - University of Wisconsin ‰ÛÒ Madison Events / Conferences Campus Event University of Wisconsin ‰ÛÒ Madison
Campus Event -> Campus - University of Wisconsin – Madison Events / Conferences Campus Event University of Wisconsin – Madison
Chicago_Shine_Bright Digital Company Career Site Chicago Shine Bright
Contractor -> Current Discover Contractor Company Sourced Referral Current Discover Contractor
Direct Source -> Recruiter Company Sourced Active Sourcing Recruiter Sourced
Facebook Digital PPC Facebook
Forbes Non-Digital Print Forbes Magazine
ForbesMagazine.com Digital Display ForbesMagazine.com
Google Digital PPC Google
Google_Display Digital PPC Google Display
Gradcracker Digital Job Board Gradcracker
Indeed Digital Job Board Indeed Organic
Internal -> Internal Company Sourced Internal Internal
Job Fair/Conference -> Disability: IN Events / Conferences Job Fair/Conference Disability: IN
Job Fair/Conference -> Grace Hopper Conference Events / Conferences Job Fair/Conference Grace Hopper Conference
Job Fair/Conference -> INFORMS Events / Conferences Job Fair/Conference INFORMS
Job Fair/Conference -> Lee Hecht Harrison Events / Conferences Job Fair/Conference Lee Hecht Harrison
Job Fair/Conference -> MBA Virtual Career Fair Events / Conferences Job Fair/Conference MBA Virtual Career Fair
Job Fair/Conference -> National Black MBA Association (NBMBAA) Events / Conferences Job Fair/Conference National Black MBA Association (NBMBAA)
Job Fair/Conference -> National Society of Black Engineers (NSBE) Events / Conferences Job Fair/Conference National Society of Black Engineers (NSBE)
Job Fair/Conference -> Reaching Out MBA (ROMBA) Events / Conferences Job Fair/Conference Reaching Out MBA (ROMBA)
Job Fair/Conference -> Society of Hispanic Engineers (SHPE) Events / Conferences Job Fair/Conference Society of Hispanic Engineers (SHPE)
Job Fair/Conference -> Society of Women Engineers (SWE) Events / Conferences Job Fair/Conference Society of Women Engineers (SWE)
Jobs on Facebook Digital Social Media Facebook Organic
Jobs2Careers Digital Programmatic Jobs2Careers
My Job Helper Digital Job Board My Job Helper
Nexxt CPC Digital Programmatic Nexxt CPC
Other -> Other Other Other Other
Quantcast Digital Display Quantcast
Referral -> Declined Endorsement Company Sourced Referral Declined Endorsement
Referral -> Employee Referral Company Sourced Referral Employee Referral
Referral -> Know someone at company Company Sourced Referral Know someone at company
Snap Digital Social Media Snap
Social Media -> Glassdoor Digital PPC Glassdoor
Social Media -> Indeed Digital Programmatic Indeed Social Media
Social Media -> Indeed Sponsored Digital Programmatic Indeed_SP
Social Media -> Instagram Digital Social Media Instagram
Social Media -> LinkedIn Digital Social Media LinkedIn
Social Media -> TheMuse Digital Social Media TheMuse
Social Media -> Twitter Digital Social Media Twitter
Social Media -> Wechat Digital Social Media Wechat
Social Media -> YouTube Digital Social Media YouTube
Social Share -> LinkedIn Digital Social Media LinkedIn Social Share
SocialToaster Digital Social Media Social Toaster
Talent Network Company Sourced Company Career Site Talent Network
Website -> 51 Jobs Digital Job Board 51 Jobs
Website -> Appcast Exchange Digital Programmatic Appcast Exchange
Website -> CWJobs Digital Job Board CWJobs
Website -> Discover Career Site Company Sourced Company Career Site Discover Career Site
Website -> Education Benefits ‰ÛÒ Heard about these and caught my interest Other Other Education Benefits ‰ÛÒ Heard about these and caught my interest
Website -> Education Benefits – Heard about these and caught my interest Other Other Education Benefits – Heard about these and caught my interest
Website -> Handshake Digital Job Board Handshake
Website -> HirePurpose Digital Job Board HirePurpose
Website -> Indeed Website Digital Job Board Indeed Website
Website -> Jobcase Digital Programmatic Jobcase
Website -> Liepin Digital Job Board Liepin
Website -> Local Jobs Network Digital Job Board Local Jobs Network
Website -> Monster Digital Programmatic Monster
Website -> NexxtText Non-Digital Text NexxtText
Website -> Snagajob Digital Programmatic Snagajob
Website -> StackOverflow Digital Job Board StackOverflow
Website -> Talroo Digital Programmatic Talroo
Website -> Technojobs Digital Job Board Technojobs
Website -> Total Jobs Digital Job Board Total Jobs
Website -> University Career Page Digital Company Career Site University Career Page
Website -> Upward.net Digital Programmatic Upward.net
Website -> Vault Digital Job Board Vault
Website -> Yingjiesheng Digital Job Board Yingjiesheng
Website -> ZipRecruiter Digital Programmatic ZipRecruiter
Work 180 Digital Job Board Work180